Google Rebrands Blogger and Picasa to Make Way for Google Plus

It looks as though the efforts to bring together Google's services under the "Plus" umbrella might involve rebranding two of Google's longstanding products: Blogger and Picasa. Mashable's Ben Parr reports that the Blogger and Picasa names - not the products - will go away, as early as the end of the month. That timing will coincide with, according to Parr, the opening of Google Plus to the public.

As Parr points out, this won't be the first time that Google has rebranded products, particularly following acquisitions. The VOIP company GrandCentral, for example, became Google Voice after Google acquired it. Both Picasa and Blogger are acquisitions, although it's been almost a decade since they were bought by Google.

So why rebrand these two products now?

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