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10 Secret Reasons Why You Lose Clients

| Thursday, November 25, 2010
Have you ever lost a client and then wondered why?

Of course, you can always ask your client what went wrong, but many will not tell you. They may be afraid of hurting your feelings or they may just want to avoid a potentially unpleasant confrontation with you.
Since I use freelancers once in a while that puts me in the unique position of being a freelancer and also an occasional client of freelancers. So, today I put my client hat on for a change and listed all the things that I could think of that would keep me from rehiring a freelancer.

Things That You Did Wrong


Sometimes, when you lose a client it IS because of something that you did. Here are five things that would cause me not to rehire a freelancer:
  1. You didn’t listen. Clients like it when freelancers pay attention to what they need. They expect that freelancers will follow their instructions and ask questions if they don’t understand or have a problem with what they are being asked to do.
  2. You were late. Admittedly, some deadlines are arbitrary, but others are not. While everyone can have an emergency once in a while, continually missing a due date is a major problem. If the project is tied to a launch or deliverable, being late might even cost your client money.
  3. You were rude/disrespectful. There’s really no excuse for being rude or disrespectful to a client. Even if you understand what the client needs better than they do themselves, you should still be courteous to your client. No one wants to be treated badly.
  4. You have a bad reputation. It’s really important to monitor your online reputation. Believe me, most of your clients know enough to search on your name or your business name to find out what others are saying about you. Do you know your online reputation?

Read more: Freelance folder

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