Hot on the heels of Mozilla's proposed Do Not Track solution, Google has launched Keep My Opt-Outs, an extension that blocks tracking cookies from targeted advertising providers.The extension, which is simply a free download from the Chrome Web Store, takes an utterly brute-force approach to the problem. It has a blacklist of known targeted advertisers, and it simply blocks any cookies originating from their domains. The blacklist will be regularly updated as advertising companies adopt the industry's self-regulated privacy standards. Read more: DownloadSquad
Google joins the privacy fray, offers up extension that blacklists tracking cookies
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Tuesday, January 25, 2011
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