Google already knows its search sucks (and is working to fix it)

It’s a popular notion these days Google has lost its “mojo” due to failed products like Google Wave, Google Buzz, and Google TV. But Google’s core business — Web search — has come under fire recently for being the ultimate in failed tech products.

I can only ask: What took so long? I first blogged about Google’s increasingly terrible search results in October 2007. If you search for any topic that is monetizable, such as “iPod Connectivity” or “Futon Filling”, you will see pages and pages of search results selling products and very few that actually answer your query. In contrast, if you search for something that isn’t monetizable, say “bridge construction,” it is like going 10 years back into a search time machine.

Search has been increasingly gamed by link and content farms year by year, and users have been frogs slowly getting boiled in water without realizing it. (Bing has similarly bad results, a testament to Microsoft’s quest to copy everything Google.)

But here’s what these late-blooming critics miss: Yes, Google’s search results do indeed suck. But Google’s fixing it.

The much acclaimed PageRank algorithm, which ranks search results based on the highest number of inbound links, has failed since it’s easy for marketers to overwhelm the number of organic links with a bunch of astroturfed links. Case in point: The Google.com page that describes PageRank is #4 in the Google search results for the term PageRank, below two vendors that are selling search engine marketing.

Read more: MediaBeat

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