Nokia has today announced that as part of the release of new devices in the near future, the company is to drop the Ovi range of services and rebrand them as “Nokia” services, a transition the Finnish giant expects to start in July and continue into 2012.
All of the services that currently under the Ovi brand will soon be know as Nokia, centralising the brand to ensure consumers are able to link the company to the range of tools and services it provides. Nokia says that as part of the reband, service roadmaps will not be impacted.
Although Nokia doesn’t specify which countries will see the rebranding first, it is expected that North American and European markets will see the new Nokia brand first, completing across all countries and services by the end of 2012. Those already owning Nokia phones will slowly see the name change propagate via device updates.
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