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Career 2.0: Competitive Edge

| Sunday, February 6, 2011
Introduction

In part one of this case study we examined Intentional Software�s website to identify starting points for potential employment opportunities or means of contact with the company. This column is intended to help you successfully stand out from the job-hunting pack.

In the second part, we show you how to:

  • Use only free, public resources available over the Internet to identify companies you are interested in exploring for work opportunities.
  • Customize results by applying these routines (and subroutines) to your targets.
  • Increase potential success in securing an interview.
  • Identify business challenges and opportunities that the hired person will need to solve, and then position yourself as the best possible solution for those business needs.
Our main resources are:
  • Your target company�s website
  • A good industry portal
  • Logic and problem-solving skills
  • A good internet connection
  • A good web search engine (or two)*

*The search engines we use the most, and therefore recommend, are Google.com; Wisenut.com; and Teoma.com.

Through this process you will collect and track names, products and industry information critical to you gaining the competitive edge in your job hunt. You will continually uncover new industry information and peers to potentially contact, so use a scalable method to track your search routines and results. Microsoft offers a basic Access contact database template on its template site; other solutions could be mysql, or shrink-wrapped contact management applications, which include ACT! and Goldmine.

Begin by building a search tree. Search trees target the peoplewho work in your desired company�s area that best match your existing skills and experience. Your search tree must be built with your unique judgment calls based upon your evaluating and analyzing data returned form your searches and then entirely customized to your own goals.

Basic Truths:

  • Companies don�t hire people; people hire people.
  • You need a competitive edge to stand out in a large applicant pool.
  • Managers hire the person they perceive is best qualified to solve an existing business problem or opportunity.
Read more: Codeproject

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