Clara Shih, who created the first business app on Facebook in 2007, is back with a new venture: Hearsay Social, which makes Facebook, Twitter and LinkedIn more palatable to corporations by adding features like SEC and FINRA monitoring and compliance and analytics. Conversations are monitored around the clock, regardless of where employees access pages from — work, home or mobile — and workflow tools let companies approve or suggest content before it appears. Those features appear to be making financial companies a little more comfortable Facebooking, as State Farm and Farmers Insurance are two early customers. Shih is backed in the new venture by veterans of Facebook, Twitter and YouTube Read more: eCRM guide
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