Wheretoget.it Is Quora For Shoppers (Now You Can Buy That Borat Mankini You’ve Always Wanted)

So now that everyone is pretty much in agreement that Quora was the hottest startup of 2010, we’ll definitely start to see a lot of Quora-inspired platforms and services for niche markets. Like fashion. Wheretoget.it is a brand new platform launched last week that is essentially Quora for shoppers. And yes, just as the URL indicates, the site seeks to respond to one very simple question: where to get it?

You don’t have to be a fashion expert to appreciate the concept. I’m sure many of us have been in a situation where we’ve seen someone with a nice bag, tie, scarf, etc. and would like to know where to get it. But since it can be hard to approach a random person in the street (or better yet, a photo in a magazine or on a blog), we never find out where to get the item. With Wheretoget.it, users can upload a photo of the item to the platform and let the site’s community do the work.

Users can respond by posting links to the product on e-commerce sites and for every link posted, the user gets 10 points. While the startup is still tinkering with its business model (most likely based on affiliation and sponsored links), it would definitely make sense to offer discounts to users with a certain number of points.

Read more: TechCrunch

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