C++ Going Native - a new monthly show

If you need proof that Microsoft has a new passion for C++ you just need to see the first episode of "Going Native", a new Channel 9 monthly video show.

Microsoft marketing department clearly has a new buzz word!

The blurb says:

dedicated to native development and native developers

Well to me "native development" means "assembler" but OK I have to be re-educated by Microsoft.

It now seems that "native" means C++and "non-native" means managed code. Applying "native" to C++ seems a little strange as there is nothing native about C++ on any machine architecture that I know of - i.e. it still needs a compiler to convert it into the truly native language that actually runs on the hardware.  It might even seem more reasonable to use "native" to apply to say C or anything so primitive that it doesn't support objects.

The presenters start out stating that we shouldn't swallow the image that "native" developers have grey hair and are basically dinosaurs from a bygone age. We are told that the average C++ developer, sorry native developer, is really quite with it and on the cutting edge.

Most of us would probably feel that Microsoft might have sidelined C++ developers in the past, but the majority of us have been getting on with using and supporting the language for some time. To have Microsoft now lecture us on how we really are, and always were, trendy is something of an insult in itself!

Read more: I Programmer
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