Best Practices for Mobile App Sites

Since the dawn of the Smartphone, the amount of apps for almost any purpose from taking better photographs to making fart noises has exploded in numbers in a considerable way. While apps have some advantage in that they will be included within the catalogue of the device manufacturer such as Apple’s app store, it’s important just as with any app to take the time and produce a site for those products. Marketing is a primary goal with any product, and sites give awesome exposure.

Many trends have appeared in the era of the "appsite" and while following conventions is important for consistency, there are a whole range of best practices we can learn from as we produce our sites. Just as content driven sites are different to software sites, appsites have their own unique charms and expectations placed upon them. Within this article we are going to look at just a few of the things you can do to ensure that visitors know all they need before buying or downloading your app.

Best Practices

Showcasing a Brand Correctly
The one feature which “appsites” have in common is the branding which lets the visitor know what you’re talking about. As users browse through an app store or marketplace, they primarily identify a product by two specific features... an icon and a name. Just as many logos come with a graphic, it’s important that you establish recognisable traits on the page. Give your app a snappy, fun name that is easy to remember and provide a beautiful icon that distinguishes your work from other peoples.

Camera
Camera+ provides an icon with the Apple curved edges and a friendly product name.

 Onextrapixel

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