Despite all the obvious software benefits, there is one problem: they lose market value too fast. That's why they need to be disposed of quickly. From the moment they are placed on the shelf, they should be sold as rapidly as possibe. Take note that good software sales leads to a good performance in the company. A good performing company would then be able to position itself better in the software industry. With better sales revenue, a software company would be able to research and develop more software products and services for its customers. Software sales can often be increased several percentage points by simply optimizing and making minor changes to your website and ordering system. Here are some tips to consider:#1: Submit Your Software to Download Sites
Software submissions to download sites can increase sales by 20%. Despite some claims to the contrary, these sites are still generating software sales. Download sites will often provide links back to your website, which can also help with search engine rankings (see tip #5). #2: Provide a Trial or Free Version
Encourage customers to purchase by offering an evaluation or free version of your software. This can increase sales as much as 15%. To stimulate interest, it's smart to limit the length of time or functionality of the trial version. If you don’t want to provide trial or free version, you can offer a 30-day money back guarantee. It’s a good alternative. #3: Try Affiliate Marketing
Affiliate marketing can increase sales by 10%. Provide affiliates with decent compensation for marketing and promoting your software. Make sure that affiliates have appropriate promotional materials, quality graphics and a good reputation. #4: Offer More Payment Methods
By providing a wider variety of payment methods and subscriptions, you can increase sales 5-8%. Customers may have an interest in buying your software, but may be unable to pay if just a single method is available. Offering a wide variety of payment methods will appeal to a wider audience. Read more: DeskMetrics
Software submissions to download sites can increase sales by 20%. Despite some claims to the contrary, these sites are still generating software sales. Download sites will often provide links back to your website, which can also help with search engine rankings (see tip #5). #2: Provide a Trial or Free Version
Encourage customers to purchase by offering an evaluation or free version of your software. This can increase sales as much as 15%. To stimulate interest, it's smart to limit the length of time or functionality of the trial version. If you don’t want to provide trial or free version, you can offer a 30-day money back guarantee. It’s a good alternative. #3: Try Affiliate Marketing
Affiliate marketing can increase sales by 10%. Provide affiliates with decent compensation for marketing and promoting your software. Make sure that affiliates have appropriate promotional materials, quality graphics and a good reputation. #4: Offer More Payment Methods
By providing a wider variety of payment methods and subscriptions, you can increase sales 5-8%. Customers may have an interest in buying your software, but may be unable to pay if just a single method is available. Offering a wide variety of payment methods will appeal to a wider audience. Read more: DeskMetrics
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