To answer, it’s important to understand that we have a managed portfolio for Xbox LIVE titles on Windows Phone 7. As we looked at how the mobile gaming industry was evolving, it was obvious that there’s a significant problem with the “race to zero” – or having too many, mixed quality titles available on a marketplace. Too many offerings makes it very hard for any specific title to stand out (no matter how high-quality), and negatively impacts the overall business ecosystem by making it almost impossible for developers to earn a fair return on their work. Our goal with the Windows Phone 7 games that utilize Xbox LIVE services is to cultivate a portfolio of high-quality titles that are regularly released – this is very similar to the portfolio management we do for Xbox LIVE Arcade titles.
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