How to get Microsoft to speak at your event

If you’re holding a special event, such as a SQL Saturday or a user group, one of the challenges is to get speakers for the event. Now, the best speakers come from the community – people who use the product day-in, day-out. They have a wealth of expertise, and many of them are really great presenters.

But from time to time you might want to get a Microsoft person to speak at your group or event. Microsoft is a big company, and you can get everything from Marketing (yes, there’s a place for that) to deep technical topics in that skillset. But how can your group get Microsoft to speak for you?

It might be easier than you think.

Microsoft has three or four main areas that you might be able to pull from, starting with the folks that are closest to you: Sales.

Don’t make that face, there is sales and then there is sales. Within the sales team are four kinds of folks – your account manager, who owns the relationship between Microsoft and your company, the Sales professional, who owns the revenue and licensing for your account, the Account Technology Specialist (ATS) who knows about multiple Microsoft products, and the Technology Specialist (TSP or TS) that has a deep knowledge in a single technology, like SQL Server. These last two folks are the people who could deliver technical talks, especially around the newest products. And many of them are willing to do it. They are tied to a geographical area, so if your group has people in it that work at a company that is headquartered in that geography, the TSP and ATS might be willing to come out and chat with your group. And you might even want a Salesperson to come. Ever have a licensing briefing? Ever have questions? Ask them!

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