Microsoft has quite aggressively touted HTML5 during PDC 2010, which wraps up today. It's seemingly inconsistent with Microsoft's revamped cloud strategy, which is very much about taking propriety software to the cloud. How then does Microsoft's platform-independent HTML5 approach reconcile with extending the proprietary Office-Windows-Windows Server applications stack into the cloud ? Microsoft product managers talk about customer benefits, and perhaps some of them truly believe that's the reason for supporting HTML5. But there is a more fundamental reason: Apple. Some readers will cock back their heads and ask: "WTF?" Apple also is a big HTML5 supporter. Maybe, but the two companies have very different reasons, with similar objective: Gaining developer and user momentum for their mobile platforms. For Apple, Adobe's Flash is a competitive threat. If Apple allows Flash free reign on the iOS app store, some developers would use Adobe's technology to create applications. Flash already is used to develop Web applications and has a huge developer following. As such, giving a centimeter to Flash would give it a kilometer. Apple doesn't want a competing development platform on iOS. HTML5 is a better choice, allowing Apple to support standards and its own platforms while beating back a potential competitor. Read more: betaNews
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